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Week 24 – June 15, 2024

Plant Information

Eupatorium purpureum Euphoria™ Ruby

  • Eupatorium purpureum Euphoria™ Ruby - Bloom

Colorado State University Top Performer

University of Georgia Best of the Best

Growing Information:
Culture Guidelines
Marketing Information:
Bench Card
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Plant Details:

Scientific Name: Eupatorium purpureum

Common Name: Joe-Pye Weed

Hardiness Zone: 4a - 9a

Hardiness Degree: -30°F (-34.4°C)

Blooming Season: Summer, Autumn, Late Summer

Plant Habit: Mounded

Characteristics: Attracts Bees, Attracts Butterflies, Deer Resistant, Rabbit Resistant, Low Maintenance, Frost Tolerant

Water: Light

Fertilize: Once a month

Spacing: 24 - 30" (61 - 76cm)

Height: 24 - 32" (61 - 81cm)

Width: 24 - 28" (61 - 71cm)

Exposure: Sun

General Information: Flowers earlier in the Summer than typical Joe Pye Weed varieties, and will have a bloom time extending well into late-Summer and Fall. Generally resistant to pests and foraging creatures. Very attractive to butterflies.

Grower Information:

  • Flowers earlier in the Summer than typical Joe-Pye Weed varieties. 
  • Bloom time extends well into late Summer and Fall.
  • One of the first compact Eupatorium for modern garden landscapes.
  • Very attractive to pollinators and butterflies.
  • Ideal for 2.5-qt. and 1-gal. pot sizes. 


Protection Information: PP31,668

(Flowering Only License)

EUPHORIA is a U.S. trademark of Florensis, B.V.