Week 38 – September 20, 2019

Plant Information

Leucanthemum Madonna

New variety!
Growing Information:
Culture Guidelines
Marketing Information:
Bench Card
Download a Bench Card
Plant Details:

Scientific Name: Leucanthemum x superbum

Common Name: Shasta Daisy

Hardiness Zone: 3b - 9a

Blooming Season: Summer, Autumn

Plant Habit: Mounded

Characteristics: Deer Resistant, Drought Tolerant, Rabbit Resistant, Heat Tolerant, Low Maintenance, Frost Tolerant

Water: Medium

Fertilize: Every two weeks

Spacing: 12" (30cm)

Height: 8 - 10" (20 - 25cm)

Width: 8 - 12" (20 - 30cm)

Exposure: Sun

General Information: Covered with pretty, clear-white flowers with a yellow center. Sturdy plants build a new layer of flowers on top of the older ones. Flowers Summer into early Fall.

Grower Information:

More uniform for more saleable plants
Send better-looking containers to retail with NEW Madonna! It offers better uniformity in height and habit over its seed counterparts, plus it’s an excellent alternative to vegetative leucanthemum that doesn’t need vernalisation or have a risk for bacterial infection. The result is picture-perfect containers on the bench and in the store.

Plug crop time: 5 to 6 weeks
Transplant to finish: 10 to 14 weeks

  • Madonna offers better uniformity in height and habit over the competition.
  • Compact, first-year-flowering F1 shasta is an alternative to vegetative varieties that doesn’t require vernalisation and has no risk of bacterial infection.
  • Features excellent vigour and leaf quality for optimal finishing in quarts to large containers using multiple plugs.
  • It also offers a reduced percentage of “too small” plants compared to standard seed varieties.
  • With a larger percentage of saleable plants, Madonna requires less labour for harvesting and grading.
  • Up to 15% of petals may have laced-edge petals for a unique look.