The Power of Local

Want to maintain customer loyalty? Draw new shoppers to your store? Of course you do!

Small businesses coast to coast are launching or taking advantage of “Buy Local” campaigns. Some are state-level like “California Grown”…others are hyper-local. Interestingly, there are also national efforts promoting local, like the “3/50” campaign that encourages consumers to spend $50 at three local businesses each month. Closer to home is America In Bloom, the fantastic community beautification campaign that gets the entire town involved.

These efforts go beyond “feel good” with plenty of tangible benefits. It’s estimated that over 25% of independent businesses participated in a “Buy Local” campaign during the recent Great Recession. Retail experts feel that helped Indies weather the storm or even grow sales in tough economic times.

The tools are out there for you to bring this down to a tactical level. “Buy Local” goes way beyond just a window decal. Grower-retailers, be sure to proclaim that your plants are grown onsite. Long-term family businesses, you can shout about your longevity and post old community pics on your website and social pages. Does your state have a “locally produced” or “locally grown” campaign? Join it! Publicize your personal community involvement and that of your staff. Encourage area groups to meet at your store. Lastly, if your town does not have a campaign, NOW is the time for you to launch one!